Huntingdonshire District Council has unveiled a new campaign – Happens in Hunts – designed to celebrate the district’s strengths, ambitions, and identity.
From progress in market towns and investment in One Leisure facilities, to growth supported through Community Infrastructure Levy funding, the campaign highlights the many things that Happen in Hunts.
The campaign also highlights Huntingdonshire’s vital role in the wider Cambridgeshire and Peterborough region. With its strategic location, strong economic footprint, and rich civic identity, the district provides a crucial link between rural and urban economies, connecting growth corridors from Peterborough to Cambridge and beyond.
Cllr Sarah Conboy, Executive Leader of Huntingdonshire District Council, said: “Centuries of rich history have shaped Huntingdonshire into the place it is today – somewhere people want to live, work, and stay. We are proud of our thriving market towns, flourishing villages, and excellent connections across the region.
“From Ramsey’s Great Whyte and St Neots’ Market Square to the Priory Centre’s next chapter – change is happening across our communities. Huntingdon’s heart, St Ives’ historic lanes, and the quiet strength of our villages all reflect a district ready to flourish.
“We are planting seeds today so future generations can enjoy greener streets, welcoming homes, and vibrant town centres. Every project we deliver carries a promise – that Hunts is moving forward, and everyone is invited. Because we believe in places made for people, in homes that nurture families, in towns that tell stories, and in streets where futures begin.”
The launch of Happens in Hunts comes as the council continues to work with partner authorities on local government reorganisation.
Huntingdonshire is contributing to the development of Option B, which would create two new unitary councils: one covering Peterborough, East Cambridgeshire, Fenland and Huntingdonshire, and another covering Cambridge City and South Cambridgeshire. Both would also take on existing County Council services.
At the same time, the council is engaging in discussions on Option A, which proposes a different split - one council for Peterborough, Huntingdonshire and Fenland, and another for Cambridge City, East Cambridgeshire and South Cambridgeshire - again with County Council services included.
In addition, Huntingdonshire is independently reviewing Option C, which suggests one council for Peterborough, East Cambridgeshire and Fenland, and another for Cambridge City, Huntingdonshire and South Cambridgeshire, with County Council services also incorporated.
A formal decision on the Council’s preferred option is expected in the autumn, with an Extraordinary Council meeting scheduled for November. Final decisions on reorganisation will rest with the Minister of State for Local Government and English Devolution, following government consultation.